Google's Left and Right Hands

Google's blog recently posted a statement about how the patent system should promote innovation and criticizing "low-quality software patents" that do not provide innovation and only "stake bogus claims...." Google then goes on to say that the best strategy is to create a great portfolio. I completely agree with Google's discussion and emphasis on high quality through the patent system, and with the strategy of making a bid for Nortel's patents in order to strengthen their portfolio. However, I can't help but reflect that Google was just issued exclusive rights to "doodles" that entice users to a website. Is this the type of innovation Google pronounces in the statement on their blog? Possibly. Offhandedly, I might say that, from a programmer perspective, I am unimpressed with the patent. However, I think the doodle innovation is not found in its software, but rather as a innovation in the marketing realm. Google has created a great a marketing niche which has been successful. Note: commercial success is a secondary factor to analyzing obviousness.